Brand facts · read November 2026
AquaTru: what it sells, how it sells, and what it says
Facts from AquaTru’s own pages and public certification listings. We don’t rate or rank brands.
Short answer
AquaTru sells under-sink reverse osmosis and countertop reverse osmosis online, shipped direct. AquaTru is owned by Ideal Living, according to its About page.
AquaTru’s website and public NSF/WQA listings, read November 2026 · Sources
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01 · Products
What AquaTru sells
| Line | Price | Examples |
|---|---|---|
| Under-sink reverse osmosis | $395 to $420store price | AquaTru Under Sink (VOC carbon filter or Alkaline Mineral Boost VOC filter; three faucet finishes) |
| Countertop reverse osmosis | $375 to $545store price | AquaTru Carafe / Carafe Smart; AquaTru Classic / Classic Smart |
Names and prices as shown on AquaTru’s site, read November 2026. Ranges span sizes and models; sale prices come and go. Check the brand for today’s price.
03 · In their words
What AquaTru says
"affordable and accessible for anyone to easily purchase in-store and online"
- AquaTru’s documents say the AquaTru Classic / Classic Smart / Connect countertop reverse osmosis (RO) is certified by IAPMO to NSF/ANSI 42, NSF/ANSI 53, NSF/ANSI 58, NSF/ANSI 401, NSF/ANSI 372. AquaTru’s document
- AquaTru’s documents say the AquaTru Under Sink RO is certified by IAPMO to NSF/ANSI 42, NSF/ANSI 53, NSF/ANSI 58, NSF/ANSI 401, NSF/ANSI P473. AquaTru’s document
- AquaTru’s documents say the AquaTru Shower is certified by IAPMO to NSF/ANSI 177. AquaTru’s document
These are AquaTru’s own statements. Certifiers publish their listings, so any of them can be checked: IAPMO R&T product listings.
04 · Warranty
Warranty and guarantee, in AquaTru’s terms
- Tanks
- Not applicable (no softener or tank products); see filters_or_housings
- Valve
- Not applicable
- Electronics
- Covered by the One-Year Limited Warranty (unit-level); no separate electronics term stated
- Filters or housings
- 'Every AquaTru comes with a One-Year Limited Warranty'. Store sells 3-year extended warranties: Under Sink $29.95, Classic $49.95, Connect $49.95, Carafe $49.95
- Satisfaction guarantee
- 30-Day Money Back Guarantee: refund of purchase price minus shipping and handling; AquaTru emails a return label and deducts its cost; 30 days start at delivery; return in original packaging with all parts
- Return window
- 30 days from delivery
05 · At a glance
About AquaTru
- Owner
- Ideal Living (the brand’s About page calls Ideal Living 'the health and wellness parent company of AquaTru' and says Ideal Living has operated since 1999)
- Headquarters
- Southern California: data sheet lists a Van Nuys, CA P.O. box;
- How it sells
- Sells from its own Shopify store; About page says the countertop purifier was made available to buy 'in-store and online' (retailers not named on pages read). Footer links to International Distributors and Business Solutions pages.
- Installation
- Countertop units need no plumbing. FAQ says Under Sink requires installation that involves drilling into pipes and recommends hiring a professional. No installation service or partner found on pages read.
Does AquaTru fit your water?
What you need depends on your water, not the brand: hardness decides whether a softener is worth it, and PFAS (“forever chemicals”) or chloramine decide which filter. Look up your city first, then compare.
Sources
Everything on this page is read from AquaTru’s own pages or public certification directories. Claims are AquaTru’s, in its words. We don’t test products.